Strategic Marketing Planning and Control
1127 Kč
Sleva až 70% u třetiny knih
Offers coverage of developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and refined.
| Autor: | Littlewood, John Edensor |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750682718 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 348 |
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