Strategic Marketing Planning and Control
1127 Kč
Sleva až 70% u třetiny knih
Offers coverage of developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and refined.
| Autor: | Littlewood, John Edensor |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750682718 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 348 |
Mohlo by se vám také líbit..
-
The Goal
Eliyahu M. Goldratt
-
A Practical Guide to Indie Game Marke...
Dreskin, Joel (Indie Marketing Professional)
-
Strategic Planning for Public Relations
Smoll, Frank L.; Smith, Ronald E.
-
Just Culture
Dekker, Professor Sidney
-
Just Culture
Dekker, Professor Sidney
-
Organization Design
Stanford, Naomi
-
ISO 9001:2015 for Small Businesses
Tricker, Ray
-
Academic Writing for International S...
Bailey, Stephen
-
Construction Project Manager\'s...
Cartlidge, Duncan (Construction Procurement Consultant, UK)
-
Human Resource Management in the Hos...
Boella, Michael; Goss-Turner, Steven
-
The Psychology of Fashion
Mair, Carolyn (London College of Fashion, University of the Arts, UK)
-
Tourism, Hospitality and Digital Tra...
-
Corporate Social Responsibility
-
Marketing Graffiti
Saren, Mike (University of Leicester, UK.)
-
Practical Customer Success Management
Adams, Rick
-
Writing a Business Plan
Ekanem, Ignatius (Middlesex University, UK)