Principles of Marketing
1948 Kč
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An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.
Autor: | Brassington, Dr. Frances; Pettitt, Dr. Stephen |
Nakladatel: | Pearson |
ISBN: | 9780273695592 |
Rok vydání: | 2006 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 1296 |
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