Strategic Market Relationships
1741 Kč
Sleva až 70% u třetiny knih
At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. --Ian Wilkinson, University of New South Wales, Australia This book is very clear and well structured and the illustrations will really help readers to understand this area.
| Autor: | Donaldson, Bill; O'Toole, Tom |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470028803 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 288 |
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