The Challenger Sale
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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
| Autor: | Dixon, Matthew |
| Nakladatel: | Penguin Putnam Inc |
| ISBN: | 9781591844358 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 256 |
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