The Challenger Sale
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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
Autor: | Dixon, Matthew |
Nakladatel: | Penguin Putnam Inc |
ISBN: | 9781591844358 |
Rok vydání: | 2011 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 256 |
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