Winning At Innovation
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
| Autor: | Fernando Trías de Bes Mingot |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137479174 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 272 |
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