Advertising
1796 Kč
Sleva až 70% u třetiny knih
This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
| Autor: | Fill, Chris; Turnbull, Sarah |
| Nakladatel: | Pearson |
| ISBN: | 9780273760894 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 416 |
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