Marketing Research: Tools and Techniques
2312 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
| Autor: | Bradley, Nigel (Senior Lecturer in Marketing, University of Westminster) |
| Nakladatel: | MEGA BOOKS INTERNATIONAL, spol.s.r.o. |
| ISBN: | 9780199655090 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 552 |
Mohlo by se vám také líbit..
-
Organizations: A Very Short Introduc...
Hatch, Mary Jo (C. Coleman McGehee Eminent Scholars Research Professor Emerita of Banking and Commerce, University of Vi
-
Introduction to Management
Combe, Colin (Senior Lecturer, Glasgow Caledonian University)
-
How Brands Grow
Romaniuk, Jenni
-
In Defense of Public Debt
Eichengreen, Barry
-
Introduction to Human Resource Manag...
Banfield, Paul (Honorary Lecturer and Module Director at the University of Dundee, as well as a Chartered Fellow of the
-
Organization Theory
Hatch, Mary Jo (C. Coleman McGehee Eminent Scholars Research Professor Emerita of Banking and Commerce, University of Vi
-
Leadership
Roe, Kevin
-
The Data Imperative
Schildt, Henri (Professor of Strategy and Head of Department, Professor of Strategy and Head of Department, Aalto Univer
-
Advertising: A Very Short Introduction
Fletcher, Winston (Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster U
-
The Modern Firm
Roberts John
-
Marketing: A Very Short Introduction
Meunier-FitzHugh, Kenneth Le; Douglas, Tony
-
The Business Environment
-
Leadership: A Very Short Introduction
Grint, Keith
-
Introducing Employment Relations
Williams, Steve
-
Knowledge Management in Organizations
Hislop, Donald (Loughborough University); Bosua, Rachelle (The University of Melbourne); Helms, Remko (Open University o
-
Global Strategic Management
Frynas, Jedrzej George (Professor of CSR and Strategic Management, Middlesex University Business School); Mellahi, Kamel