Marketing Research: Tools and Techniques
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Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
| Autor: | Bradley, Nigel (Senior Lecturer in Marketing, University of Westminster) |
| Nakladatel: | Oxford University Press |
| ISBN: | 9780199655090 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 552 |
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