Marketing
1752 Kč
Sleva až 70% u třetiny knih
Features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies.
Autor: | Verhage, Bronis (Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA) |
Nakladatel: | Cengage Learning EMEA |
ISBN: | 9781408064979 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Mixed media product |
Počet stran: | 776 |
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