Scenarios in Marketing
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757 Kč 958 Kč
Sleva až 70% u třetiny knih
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.
| Autor: | Ringland, Gill G.; Young, Laurie; Curry, Andrew; Young, David; Westall, Tim; Stone, Merlin; Haigh, David; Clark, Graham; |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470032725 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 244 |
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