The New Rules of Green Marketing
1170 Kč
Sleva až 70% u třetiny knih
This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
| Autor: | Ottman, Jacquelyn A. |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9781906093440 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 272 |
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