Introduction to Marketing
1902 Kč
Sleva až 70% u třetiny knih
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
| Autor: | Palmer, Adrian |
| Nakladatel: | MEGA BOOKS INTERNATIONAL, spol.s.r.o. |
| ISBN: | 9780199602131 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 576 |
Mohlo by se vám také líbit..
-
What to Expect When You're Adop...
Palmer, Adrian
-
Organizations: A Very Short Introduc...
Hatch, Mary Jo (C. Coleman McGehee Eminent Scholars Research Professor Emerita of Banking and Commerce, University of Vi
-
How Brands Grow
Romaniuk, Jenni
-
In Defense of Public Debt
Eichengreen, Barry
-
Introduction to Management
Combe, Colin (Senior Lecturer, Glasgow Caledonian University)
-
Oxford IB Diploma Programme: Busines...
Mwenda Muchena, Martin; Lomine, Loykie; Pierce, Robert
-
The Business Environment
-
Marketing: A Very Short Introduction
Meunier-FitzHugh, Kenneth Le; Douglas, Tony
-
Knowledge Management in Organizations
Hislop, Donald (Loughborough University); Bosua, Rachelle (The University of Melbourne); Helms, Remko (Open University o
-
Selwyn\'s Law of Employment
Emir, Astra
-
Management: A Very Short Introduction
Hendry, John
-
Operations Management
Jones, Peter
-
Strategic Human Resource Management
Bailey, Catherine (Professor in Work and Employment, King's College London.); Mankin, David (Academic consultant special
-
Why International Cooperation is Fai...
Kalinowski, Thomas (Professor, Professor, Ewha Womans University)
-
Human Resource Development
Mankin, David (Formely Senior Lecturer in Human Resource Management at University of Wales Institute, Cardiff)
-
Marketing Research: Tools and Techni...
Bradley, Nigel (Senior Lecturer in Marketing, University of Westminster)