Introduction to Marketing
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This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
| Autor: | Palmer, Adrian |
| Nakladatel: | Oxford University Press |
| ISBN: | 9780199602131 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 576 |
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