Introduction to Marketing
1902 Kč
Sleva až 70% u třetiny knih
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
| Autor: | Palmer, Adrian |
| Nakladatel: | MEGA BOOKS INTERNATIONAL, spol.s.r.o. |
| ISBN: | 9780199602131 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 576 |
Mohlo by se vám také líbit..
-
What to Expect When You're Adop...
Palmer, Adrian
-
The alchemist
Paulo Coelho
-
The Unbearable Lightness of Being
Milan Kundera
-
The little prince
Antoine de Saint-Exupéry
-
Sophie´s choice
William Styron
-
The Old Man and the Sea
Ernest Hemingway
-
The Name of the Rose
Umberto Eco
-
Catch 22
Joseph Heller
-
Catcher in the Rye
J. D. Salinger
-
Medea and Other Plays
Eurípidés
-
Lark Rise to Candleford
Thompson, Flora
-
Phaedrus
Plato
-
Anthony and Cleopatra: The Oxford Sh...
Shakespeare, William
-
The Tragedy of Coriolanus: The Oxford...
Shakespeare, William
-
Henry V: The Oxford Shakespeare
Shakespeare, William
-
Animal farm
George Orwell