Growth Dynamics in New Markets
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1083 Kč 1 693 Kč
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An innovative simulation-based approach for strategic decision making when launching new products Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market.
| Autor: | Schaffernicht, Martin F.; Groesser, Stefan N. |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9781119118237 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 472 |
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