Basics Advertising 03: Ideation
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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
| Autor: | Mahon, Nik |
| Nakladatel: | Bloomsbury Publishing PLC |
| ISBN: | 9782940411504 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 184 |
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