The Science of Why
892 Kč
Sleva až 70% u třetiny knih
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Autor: | Forbes Andrew |
Nakladatel: | Palgrave Macmillan |
ISBN: | 9781137502032 |
Rok vydání: | 2015 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 254 |
Mohlo by se vám také líbit..
-
Vietnam - Společník cestovatele
Forbes Andrew
-
Strategy and Policy for Trans-Europea...
Johnson Debra, Turner Colin,
-
Macbeth
Rasmussen-Bonne, Hans-Eric
-
The Tempest
Rasmussen-Bonne, Hans-Eric
-
William Shakespeare and Others
Rasmussen-Bonne, Hans-Eric
-
The Bloomsbury Group Memoir Club
Rosenbaum, S. P.; Haule, James M.
-
Antony and Cleopatra
Rasmussen-Bonne, Hans-Eric
-
King Lear
Rasmussen-Bonne, Hans-Eric
-
When Allies Differ
Richardson-Self, Louise
-
All's Well that Ends Well
Rasmussen-Bonne, Hans-Eric
-
British Politics and the American Re...
Perry, Keith
-
Soul Thieves
Brown, Tamara Lizette; Kopano, Baruti N.
-
Speaking Our Minds
Leary, Jim (University of Reading, UK)
-
As You Like It
Rasmussen-Bonne, Hans-Eric
-
Hamlet
Wilkins, David
-
The Transatlantic Eco-Romanticism of ...
Tovey, Paige