Beyond the Business Plan
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This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
| Autor: | Bridge, S.; Hegarty, C. |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137332868 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 275 |
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