The Origin of Brands
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What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process.
| Autor: | Al Ries |
| Nakladatel: | HarperCollins Publishers Inc |
| ISBN: | 9780060570156 |
| Rok vydání: | 2005 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 320 |
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