Marketing for Tourism
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This fourth edition provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry.
| Autor: | Holloway, J. Christopher |
| Nakladatel: | Pearson |
| ISBN: | 9780273682295 |
| Rok vydání: | 2004 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 544 |
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