Analytics in a Big Data World
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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior.
| Autor: | Baesens, Bart; Van Vlasselaer, Veronique; Verbeke, Wouter |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118892701 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 256 |
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