The Complete Guide to B2B Marketing
903 Kč
Sleva až 70% u třetiny knih
Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation and optimization, marketing automation, targeting and personalization, and more.
| Autor: | King, Kimi Lynn (University of North Texas); Meernik, James David (University of North Texas) |
| Nakladatel: | Pearson Education (US) |
| ISBN: | 9780134084527 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 288 |
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