International Cases in Tourism Management
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Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
| Autor: | Susan Horner |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750655149 |
| Rok vydání: | 2003 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 410 |
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