Designing Interactive Strategy
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Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit.
| Autor: | Normann, Richard; Ramirez, Rafael |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780471986072 |
| Rok vydání: | 1998 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 184 |
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