Management of Marketing
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Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.
| Autor: | Tymann, Paul; Reynolds, Carl |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750661034 |
| Rok vydání: | 2005 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 424 |
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