Beyond Price
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Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. This book shows how to innovate business models to escape the gravity of commoditisation and price-driven competition.
| Autor: | Plantes, Mary Kay; Finfrock, Robert D. |
| Nakladatel: | Greenleaf Book Group LLC |
| ISBN: | 9781929774739 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 228 |
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