The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing
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889 Kč 1 119 Kč
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Updated and expanded-the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.
Autor: | Hiebing, Roman G.; Cooper, Scott W.; Wehrenberg, Steve |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071745574 |
Rok vydání: | 2011 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 608 |
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