Relationship Marketing
1397 Kč
Sleva až 70% u třetiny knih
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
| Autor: | Martin Christopher |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750648394 |
| Rok vydání: | 2002 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 264 |
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