Marketing Myopia
213 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
| Autor: | Diderich, Monique; Mamali, Elizabeth |
| Nakladatel: | Macat International Limited |
| ISBN: | 9781912127337 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 94 |
Mohlo by se vám také líbit..
-
Leading Change
Salman, Yaamina; Broten, Nick
-
The Core Competence of the Corporation
The Macat Team
-
Capital
Macat Team
-
Homeward Bound
Homer, Jarrod
-
Mao's Great Famine
Wagner Givens, John
-
The Principles of Psychology
The Macat Team
-
Everyday Stalinism
Petrov, Victor; Quinn, Riley
-
Philosophical Investigations
Mansfield, Michael; O'Sullivan, Colm
-
Bowling Alone
Morrow, Elizabeth
-
Mere Christianity
Scarlata, Mark
-
Kicking Away the Ladder
Hakemy, Sulaiman
-
The Feminine Mystique
Whitaker, Elizabeth Dixon
-
Theory of International Politics
Quinn, Riley
-
Donna Haraway's A Cyborg Manifesto
Pohl, Rebecca
-
The Lucifer Effect
Koopmann-Holm, Birgit; O'Connor, Alexander
-
Mythologies
Gomez, John E.