Marketing Myopia
213 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
Autor: | Diderich, Monique; Mamali, Elizabeth |
Nakladatel: | Macat International Limited |
ISBN: | 9781912127337 |
Rok vydání: | 2017 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 94 |
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