Marketing Myopia
219 Kč
Odesíláme do 1 až 2 týdnů
Sleva až 70% u třetiny knih
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
| Autor: | Diderich, Monique; Mamali, Elizabeth |
| Nakladatel: | Macat International Limited |
| ISBN: | 9781912127337 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 94 |
Mohlo by se vám také líbit..
-
Leading Change
Salman, Yaamina; Broten, Nick
-
The Core Competence of the Corporation
The Macat Team
-
Blue Ocean Strategy
Mebert, Andreas; Lowe, Stephanie
-
Silent Spring
Springer, Nikki
-
Burton Malkiel's A Random Walk ...
Burton, Nicholas
-
The Better Angels of Our Nature
Smortchkova, Joulia
-
Eve Kosofsky Sedgwick's Epistem...
Garcia, Christien
-
Capital
Macat Team
-
Everyday Stalinism
Petrov, Victor; Quinn, Riley
-
Kicking Away the Ladder
Hakemy, Sulaiman
-
Donna Haraway's A Cyborg Manifesto
Pohl, Rebecca
-
Dialogue Concerning Natural Religion
Donaldson, John; Silman, I.M. Jeremy
-
The Abolition of Man
Jackson, Ruth; Pheiffer Noble, Brittany
-
The Death and Life of Great American ...
Fuller, Martin
-
Daniel Kahneman's Thinking, Fas...
Hougaard, Rasmus; Carter, Jacqueline Coldrick; Coutts, Gillian; Loney, Allan
-
Mythologies
Gomez, John E.