Marketing Myopia
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Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
| Autor: | Diderich, Monique; Mamali, Elizabeth |
| Nakladatel: | Macat International Limited |
| ISBN: | 9781912127337 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 94 |
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