Marketing Myopia
212 Kč
Odesíláme do 3 až 5 dní
Sleva až 70% u třetiny knih
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
| Autor: | Diderich, Monique; Mamali, Elizabeth |
| Nakladatel: | Macat International Limited |
| ISBN: | 9781912127337 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 94 |
Mohlo by se vám také líbit..
-
The Selfish Gene
Davis, Nicola
-
History of Sexuality
Kallman, Meghan; Dini, Rachele
-
Everyday Stalinism
Petrov, Victor; Quinn, Riley
-
The Phenomenology of Spirit
Julian Jackson
-
The Sociological Imagination
Puga, Ismael; Easthope, Robert
-
Donna Haraway's A Cyborg Manifesto
Pohl, Rebecca
-
Friedrich Schleiermacher's On R...
Jackson, Ruth; Pheiffer Noble, Brittany
-
The Death and Life of Great American ...
Fuller, Martin
-
Daniel Kahneman's Thinking, Fas...
Hougaard, Rasmus; Carter, Jacqueline Coldrick; Coutts, Gillian; Loney, Allan
-
The Lucifer Effect
Koopmann-Holm, Birgit; O'Connor, Alexander
-
The General Theory of Employment, Int...
Collins, John
-
The Man Who Mistook His Wife For a Hat
Krpan, Dario
-
The Feminine Mystique
Whitaker, Elizabeth Dixon
-
Rights of Man
Assis, Mariana; Xidias, Jason
-
Black Skin, White Masks
Kallman, Meghan; Dini, Rachele
-
Ordinary Men
Stammers, Tom; Glen, Patrick