Business Marketing: Connecting Strategy, Relationships, and Learning (Int'l Ed)
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Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions.
Autor: | Dwyer, F.Robert; Tanner, John F. |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071263436 |
Rok vydání: | 2008 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 736 |
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