Truth, Lies, and Advertising
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Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it The best new-business tool ever invented.
| Autor: | Jon Steele |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9780471189626 |
| Rok vydání: | 1998 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 320 |
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