How to Brand Nations, Cities and Destinations
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1521 Kč 1 673 Kč
Sleva až 70% u třetiny knih
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
| Autor: | Moilanen, Teemu; Rainisto, Seppo K. |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9780230220928 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 202 |
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