Relationship Marketing
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1362 Kč 1 604 Kč
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Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.
| Autor: | Godson, Mark (Principal Lecturer in Marketing, Sheffield Hallam University) |
| Nakladatel: | MEGA BOOKS INTERNATIONAL, spol.s.r.o. |
| ISBN: | 9780199211562 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 374 |
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