Do Your Own Market Research
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Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.
| Autor: | Paul Hague |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749426521 |
| Rok vydání: | 1998 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 160 |
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