Consumer Behavior, International Edition
1773 Kč
Sleva až 70% u třetiny knih
Covers key concepts from marketing, psychology, sociology, and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and business practices, including extensive coverage of social media influences, emerging neuroscience findings, and emotion in consumer decision making.
| Autor: | Hoyer, Wayne (University of Texas, Austin); MacInnis, Deborah J. (University of Southern California); Pieters, Rik (Tilb |
| Nakladatel: | Cengage Learning, Inc |
| ISBN: | 9781133274490 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 560 |
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