Marketing Lessons from the Grateful Dead
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
| Autor: | David Prescott |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470900529 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 192 |
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