Advertising: A Very Short Introduction
20
%
246 Kč 305 Kč
Odesíláme do 3 až 5 dní
Sleva až 70% u třetiny knih
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
| Autor: | Fletcher, Winston (Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster U |
| Nakladatel: | MEGA BOOKS INTERNATIONAL, spol.s.r.o. |
| ISBN: | 9780199568925 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 160 |
Mohlo by se vám také líbit..
-
Planetary Systems: A Very Short Intro...
Pierrehumbert, Raymond T. (University of Chicago)
-
The Jazz Standards
Gioia, Ted
-
Climate Change: A Very Short Introduc...
Maslin, Mark
-
Agatha Christie, Woman of Mystery 1
John Escott
-
Coral Reefs: A Very Short Introduction
Sheppard, Charles
-
The Wonder Book of Geometry
Acheson, David
-
Music: A Very Short Introduction
Cook, Nicholas
-
Covariant Physics
Emam, Moataz
-
Global Political Economy
Ravenhill, John
-
Maturita Solutions 2nd Edition Interm...
Tim Falla; P.A. Davies
-
Maturita Solution Elementary Student...
Tim Falla; P.A. Davies
-
Maturita Solutions Pre-Intermediate 2...
Tim Falla; P.A. Davies
-
Maturita Solutions Pre-Intermediate ...
Tim Falla; P.A. Davies
-
New Headway Pre-Intermediate Third ed...
John a Liz Soars
-
Maturita Solutions 3rd Edition Interm...
Tim Falla; Paul A. Davies
-
New English File Intermediate Multipa...
Oxenden Clive
