Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
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Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.
Autor: | Sponder, Marshall (Baruch College and Rutgers University, USA); Khan, Gohar F. (University of Waikato, New Zealand) |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071824491 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 316 |
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