Tourism Distribution Channels
2271 Kč
Sleva až 70% u třetiny knih
This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
| Autor: | Buhalis, Dimitrios |
| Nakladatel: | Bloomsbury Publishing PLC |
| ISBN: | 9780826454706 |
| Rok vydání: | 2001 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 400 |
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