Beating Low Cost Competition
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Low cost competitors, who offer good enough products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to move up to challenge the traditional companies in their core markets.
| Autor: | Ryans, Adrian B. |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470742976 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 272 |
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