Managing Negative Word-of-Mouth on Social Media Platforms
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1737 Kč 1 946 Kč
Sleva až 70% u třetiny knih
Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer's purchase intention.
| Autor: | Ajmani, Neelesh; Kumar, Dinesh |
| Nakladatel: | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| ISBN: | 9783658139971 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 235 |
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