The Service-Dominant Logic of Marketing
1435 Kč
Sleva až 70% u třetiny knih
Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice.
| Autor: | Lusch, Robert F. |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780765614919 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 449 |
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