The Buying Brain
724 Kč
Sleva až 70% u třetiny knih
The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.
| Autor: | Sinha, Pradeep K.; Sinha, Priti |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470601778 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 272 |
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