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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller The Brand Gap, this title illustrates the first discipline for building a high-performance brand-radical differentiation.
| Autor: | Marty Neumeier |
| Nakladatel: | Pearson Education (US) |
| ISBN: | 9780321426772 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 192 |
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