Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
| Autor: | MacDivitt, Harry; Wilkinson, Mike |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9780071761680 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 288 |
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