Buyographics
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Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
| Autor: | Carmichael, Matt |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137278630 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 217 |
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