From Assets to Profits
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Edited by industry expert Bruce Berman and with contributions from the top names in IP management, From Assets to Profits provides a detailed overview of what intellectual property assets are, how they work, and what professionals need to know about them to succeed in today's competitive business environment.
Autor: | Berman, Bruce |
Nakladatel: | John Wiley And Sons Ltd |
ISBN: | 9780470225387 |
Rok vydání: | 2008 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 320 |
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