The Rise of Advertising in the United States
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In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.
| Autor: | Applegate, Edd C. |
| Nakladatel: | Rowman & Littlefield |
| ISBN: | 9781442244382 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 210 |
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