Lifestyle Brands
1178 Kč
Sleva až 70% u třetiny knih
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
| Autor: | Saviolo, Stefania; Marazza, Antonio |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137285928 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 141 |
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