Lifestyle Brands
1178 Kč
Sleva až 70% u třetiny knih
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
| Autor: | Saviolo, Stefania; Marazza, Antonio |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137285928 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 141 |
Mohlo by se vám také líbit..
-
Global Strategic Management
Lasserre, Philippe
-
Essential Operations Management
Schiller Alex
-
Profit from Science
Danner, George; Lowe, Tony
-
Managing Flow
Nonaka, Ikujiro
-
When Family Businesses are Best
Carlock, Randel S.; Ward, John L.
-
Innovation Management
Goffin, Keith; Mitchell, Rick
-
Management, Information and Power
Introna, Lucas D.
-
Solving the Strategy Delusion
Cooper, Cary L.
-
Neuroscience for Leadership
Swart, Tara; Chisholm, Kitty; Brown, Paul
-
You Will Meet a Tall, Dark Stranger
Manfred F. R. Kets de Vries
-
Smart Management
Butcher, D.; Clarke, M.
-
Innovation in the Family Business
Schmieder, Joe
-
People, Risk, and Security
Wright, Lance
-
Conscious Collaboration
Emmens, Ben
-
On Becoming a Leadership Coach
-
Business Essentials for Strategic Co...
Ragas, Matthew W.; Culp, E. Ronald