The Language of Advertising
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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
| Autor: | Goddard, Angela |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780415278034 |
| Rok vydání: | 2002 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 144 |
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