The Language of Advertising
743 Kč
Odesíláme do 1 až 2 týdnů
Sleva až 70% u třetiny knih
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
| Autor: | Goddard, Angela |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780415278034 |
| Rok vydání: | 2002 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 144 |
Mohlo by se vám také líbit..
-
The Goal
Eliyahu M. Goldratt
-
A Practical Guide to Indie Game Marke...
Dreskin, Joel (Indie Marketing Professional)
-
ISO 9001:2015 for Small Businesses
Tricker, Ray
-
Strategic Planning for Public Relations
Smoll, Frank L.; Smith, Ronald E.
-
Just Culture
Dekker, Professor Sidney
-
Just Culture
Dekker, Professor Sidney
-
Organization Design
Stanford, Naomi
-
SPIN (R)-Selling
Rackham, Neil
-
Tourism, Hospitality and Digital Tra...
-
Construction Project Manager\'s...
Cartlidge, Duncan (Construction Procurement Consultant, UK)
-
Academic Writing for International S...
Bailey, Stephen
-
Human Resource Management in the Hos...
Boella, Michael; Goss-Turner, Steven
-
The Psychology of Fashion
Mair, Carolyn (London College of Fashion, University of the Arts, UK)
-
Corporate Social Responsibility
-
Marketing Graffiti
Saren, Mike (University of Leicester, UK.)
-
Practical Customer Success Management
Adams, Rick