An Advertiser's Guide to Better Radio Advertising
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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the brand conversation medium.
| Autor: | Ingram, A.; Barber, Mark |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470012925 |
| Rok vydání: | 2005 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 132 |
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