Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
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The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
| Autor: | Charan, Ashok (Nus, S'pore) |
| Nakladatel: | World Scientific Publishing Co Pte Ltd |
| ISBN: | 9789814678575 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 720 |
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