The Practice of Market Research
2807 Kč
Odesíláme do 3 až 5 dní
Sleva až 70% u třetiny knih
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
| Autor: | McGivern, Yvonne |
| Nakladatel: | Pearson |
| ISBN: | 9780273773115 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 608 |
Mohlo by se vám také líbit..
-
English for International Tourism Int...
Strutt Peter
-
English for International Tourism Pre...
Dubicka Iwonna, O'Keeffe Margaret
-
English for International Tourism Pre...
Dubicka Iwonna, O'Keeffe Margaret
-
The Positive Leader
Melina Costi, Jan Mühlfeit
-
The Business Model Book
Bock, Adam J.; George, Gerard
-
Principles of Marketing
Philip Kotler
-
International Business: The New Real...
Cavusgil, S. Tamer; Ghauri, Pervez N.; Akcal, Ayse A.
-
Logistics Management and Strategy
Harrison a Skalandis
-
Fundamentals of Management, Global E...
Stephen P. Robbins
-
The Mobile MBA
Jo Owen
-
High Performance Sales Strategies
Edwards, Russell
-
Foundations of Decision Analysis, Gl...
Ardehali, Abbas
-
Leadership
Radcliffe Steve
-
The Leader's Guide to Coaching &...
Dent, Fiona Elsa
-
Smarter Ventures
Campbell, Katherine
-
The Mind and Heart of the Negotiator ...
Thompson, Leigh L.
